Scale with Facebook Ads
Turn Your Course Into a Profitable, Predictable Revenue Stream with a Proven Facebook Ads Launch System.
No More Posting, Praying, or Starting from Scratch.
Next Cohort Starts on 21st of October
⏰ Enrolment Deadline: 17th of October
Limited spots available.
“My email list has tripled. My last launch filled so quickly, and I created one third of my yearly income in one week!! This is incredible! Fernanda really knows her Facebook ads. It’s a joy to work with her. She’s always friendly, always ready to answer questions, and I have plenty. I can’t recommend working with Fernanda highly enough.”
Jacqueline Iles, Living Ayurveda
“I'm now doing consistent 5 figure launches and my passion hobby has become a business. We are getting leads at A$0.98 and surpassed my 1000 registrations target. For the first time ever I can say 'I LOVE FACEBOOK ADS!'”
Sharon Selby, Heal Your Gut Heal Your Life
The 4-Phase Launch System That Converts 3-5x Better Than Traditional Campaigns
Unlike other Facebook ads courses that teach you to throw money at strangers and hope for sales, my system uses 4 strategic phases that work together to fill your launches with dream clients who are ready to buy.
Here's how it works:
Phase 1: PRE LAUNCH (Build Your Waitlist with Buyers)
Attract the right people with a high-converting lead magnet and start making sales immediately - long before open cart day.
What this means for you: No more launching to an empty room. You'll wake up daily to new subscribers who actually want what you're selling.
Phase 2: NURTURE & BUILD AUTHORITY
Run a simple, extremely cheap campaign (think pennies per person) that nurtures your audience, builds authority and trust, so your leads want to work ONLY with you - not your competitors.
What this means for you: When you launch, you're not a stranger. You're the ONLY choice. Your audience already knows, loves, and trusts you.
Phase 3: LAUNCH (Fill Your Program)
Run strategic ad campaigns that fill your launch with people who are ready for your offer NOW - not "maybe someday".
What this means for you: Your launch energy goes into serving excited buyers, not convincing people to care.
Phase 4: SELL IT (Scale Your Profits)
Put your offer (course, program, membership) in front of everyone who's interested in buying it - not just the 20% who open your emails. This is where the magic (and the money) happens.
What this means for you: You capture sales you would have left on the table. Every single launch.
The result?
Predictable, profitable launches you can repeat whenever you want - without burning out, without posting more, and without crossing your fingers.
And the best part? Once you've mastered this framework, you can repeat it every time you launch.
Hi, I'm Fernanda👋
I'm a Digital Marketing Strategist, Certified Facebook Ads Expert, mum of 2 girls, and beach lover - and over the past 8 years I've helped hundreds of coaches, course creators, and membership owners scale into 6- and 7-figures using simple, high-performing ad strategies.
After spending years testing strategies across industries and managing millions of dollars in ad spend, I've developed a proven framework for turning courses into scalable, profitable offers - without the stress.
I created Scale with Facebook Ads because I know how overwhelming launches can feel. You don't need more hustle, more posting, or more guesswork. You need a repeatable system, a supportive coach, and the confidence to launch again and again.
👉 Are you ready to stop crossing your fingers and start scaling with a system?
Imagine this...
It's launch day.
You're not refreshing your inbox every 5 minutes or stressing about whether anyone's opening your emails.
Why?
Because for weeks, ads have been quietly filling your list with buyers who already know you, trust you, and are excited about your offer.
Your Stripe notifications start pinging. Your course fills quickly. You breathe for the first time in days - and realise this launch feels... easy.
That's the power of a repeatable ads system
And it's exactly what you'll build inside Scale with Facebook Ads
What Students Are Saying
“Before joining this program, I felt completely overwhelmed by Facebook ads - I didn't know where to start, and I was afraid of wasting money. Now, everything feels simple and doable. Fernanda has a gift for breaking down complex strategies into clear, actionable steps. I've learned so much and I'm genuinely excited to launch my program again - with confidence that my ads will actually work.”
Rachel Reiter, Brand Mentor
“I absolutely loved Fernanda's program. She's such an excellent teacher - clear, supportive, and generous with her knowledge. For the first time, I feel like I truly understand how to use ads to grow my business. Honestly, I'd work with her forever if I could - her teaching is that good.”
Jonathan Damonte, Homeopathy Simplified
“I used to think ads were complicated and out of reach for me. I was nervous and unsure about how to even begin. But Fernanda's course completely changed that. She makes everything feel easy, practical, and fun. Now I finally see how ads can grow my list and fill my launches, and I'm so excited to use what I've learned to sell out my course.”
Lauretta Hamilton, Midwife Lauretta
Introducing...
Scale with Facebook Ads
When you join Scale with Facebook Ads you get...
8 training modules with video tutorials teaching you how to master Facebook ads.
Easily editable templates to make your life so much easier.
Access to a private Facebook group for daily support.
Fortnightly Q&A and implementation sessions.
Launch calculator to calculate your ad budget and profit.
All course materials and course updates are yours for life.
Here's Exactly What You'll Learn: The 8-Module Framework
Module 1:
Your Launch Strategy
We'll map out your full ads strategy so you launch with a bang - from your calendar, lead magnet, low-cost offers and pre-launch content to building a waitlist of excited buyers. You'll know exactly what to do and when.
Module 2:
Advertising Foundations
Get your ad account, Business Manager, and Facebook Pixel set up in under 10 minutes - with zero tech overwhelm. Step-by-step tutorials included so you never get stuck.
Module 3:
Scroll-Stopping Ads & Copy
Create eye-catching graphics and videos that grab attention AND write irresistible ad copy using my plug-and-play formulas + ChatGPT prompts. Even if you think you "can't write", you'll leave with ads that feel magnetic and authentic in minutes, not hours.
Module 4:
Targeting Your Perfect Leads
Learn how to find and target the exact people who are ready to buy your course now - and set up retargeting audiences that convert at 5-7x higher rates when your cart opens.
Module 5:
High-converting Campaign Setup
The Ads Manager doesn't have to feel like another language. Watch over my shoulder as I walk you step-by-step through setting up your campaigns, so you can fill your launch with confidence, for the lowest possible cost per lead.
Module 6:
Launch Retargeting That Sells
Time to make sales!! You'll set up simple, effective retargeting ads that ensure your warmest leads see your offer, instead of relying only on 20% email open rates.
Module 7:
Measure, Tweak & Scale
Stop guessing and start scaling. Learn the 5 key metrics that matter, what they're telling you, and how to make small tweaks that double your results and halve your costs.
Module 8:
Launch Debrief & Repeatable Success
Celebrate your results! Then learn how to analyze your data and pinpoint exactly what to tweak for next time. This is how your launches get bigger, easier, and more profitable every round.
And You're Never Doing This Alone
Alongside the modules, you'll get:
✨ 12 weeks of support with live Q&A + implementation calls (fortnightly)
✨ Access to a private community of entrepreneurs who get it
✨ My personal support and guidance every step of the way
This isn't a "buy and hope for the best" program. I'm with you until your ads are running, your funnel is converting, and you're seeing results.
"Fernanda made Facebook ads feel clear, engaging, and surprisingly doable. Her training sparked new ideas, and she delivered everything in such an easy-to-follow way. She's warm, approachable, and a joy to learn from. Highly recommend!"
KateToon, Business Mentor
🎁 Your Bonus Toolkit for Faster Results
When you join Scale with Facebook Ads, you're not just getting the step-by-step framework and my support...
You're also getting a complete set of plug-and-play tools designed to save you time, remove the guesswork, and help you get results faster.
Bonus 1
Plug-and-Play Templates Pack
✅ Ad Copy Formulas + Templates + ChatGPT Prompts
👉 Launch scroll-stopping ads in minutes, not hours
Bonus 2
Conversion Maximisers
✅ Nurture Ad Campaign (my secret sauce to doubling conversions, aka sales)
✅ Landing Pages That Convert at 50% or more Masterclass
✅ High-Converting Launch Email Sequences
👉 Turn your funnel into a profit machine, not just a lead generator
Bonus 3
Launch Confidence Toolkit
✅ Audience Master List
✅ Budget & ROI Calculator
👉 Always know your numbers and where your money's going
⏰ ENROLLMENT DEADLINE: October 17th, 2025
Limited spots available
The Value You're Getting Inside
When you join, here's everything that's waiting for you:
- 8 Core Training Modules - the full step-by-step Facebook Ads launch system ($3,000 value)
- 12 Weeks of Live Support - fortnightly Q&A + implementation calls ($1,800 value)
- Private Community Access - daily accountability + feedback ($1,500 value)
- Plug-and-Play Templates Pack - Canva ad template + copywriting formulas + ChatGPT prompts ($997 value)
- Conversion Maximisers - nurture ad campaign, landing page masterclass, & high-converting email sequences ($1,500 value)
- Launch Confidence Toolkit - audience master list + ROI calculator ($200 value)
👉 Just $1,500 (or start with 3 monthly payments of $550)
That's less than the cost of hiring an ads manager for one week.
And with this system, you'll have the skills and support to launch profitably again and again.
Your ROI: If your course is $500 and you sell just 3 more because of this system, you've already made your money back. Most students sell 10-20+ in their first launch.
TOTAL SCALE WITH FACEBOOK ADS VALUE: $9,000
Yours today for $1500
Pay in full and save $150
$1500 USD
3-month payment plan
$550 USD
Scale with Facebook Ads isn't for everyone. If you...
- You want more 1:1 clients only
- Aren't willing to follow the step-by-step system
- Want to "set it and forget it" without learning how ads work
But if you're ready to take what's already working organically and scale it with ads - without hiring an expensive agency - then you're in the right place.
This Program is For You If You Want to...
- Grow your email list with dream clients every single day
- Have predictable launches instead of praying to the algorithm
- Stop second-guessing every ad decision and just follow a proven system
- Scale your program sales without burning out on the content treadmill hustle
👉 Then Scale with Facebook Ads was built for you
“Prior to your Facebook Ads training I was stumbling around in the dark, and potentially wasting a lot of money! The style of training was great, interactive, and having the recording to refer back to is brilliant. It makes it extremely easy to understand. Thank you so much for your help and expertise.”
Briony Kean,
Gut Health Coach
“With Fernanda's help, I got a lot of opt-ins for my free challenge, at such a low cost. It was exciting to step into the world of Facebook ads and see how from a simple ad I could get so many people into my list and sell my program with ease. I'd definitely recommend Fernanda if you want help with Facebook advertising.”
Elizabeth Hancock, Business Coach
"Hey Fernanda, thanks for the Facebook ads training! The latest ad for the freebie is running super well, 500 or so in my e-mail list. It’s all going so well, and I am so pleased to have a better understanding of the ads manager! Thank you so much!”
Rosie James,
Rosie James Nourish and Move
Fernanda helped me with not only my Facebook ads, but many other important facets of my business, such as sales funnel, email length, optimizing my blogs for email list growth, opt-in design and landing page. She really wanted me to succeed. I would absolutely recommend Fernanda!"
Kelly Renee,
Eating Behaviour and Body Image Coach
“Fernanda is a Facebook Ads genius! I learned so much from her about how to actually run ads that work. She breaks everything down in such a clear way and focuses on exactly what you need to know to get results. She really knows her way around small business digital marketing. I can't recommend her enough and would love to learn from her again!”
Danielle Price,
She Will Shine
“Fernanda really get online marketing! The way she explains things is so engaging and easy to follow. She doesn't just throw information at you, she actually makes sure you understand it. I was blown away by how much value she packed in. Everyone I spoke to had amazing things to say about what they learned. I'd jump at the chance to learn from her again!”
Michelle Smith, Start-up Mum
"Working with Fernanda has been a game-changer! My sales have seriously improved, and the best part? I finally had the breathing room to hire more staff. I recommend her to anyone who asks - she's that good!”
Cassy Canterford
"I was totally intimidated by Facebook ads before working with Fernanda. She helped me figure out who to target, how to manage my budget, and launch ads that work for my business. The way she explains things is so clear and friendly, I never felt lost or stupid asking questions. She broke everything down in a way that made sense to me as a complete beginner. Now I actually understand what I'm doing and feel confident running my own ads!"
Kylie Edmondson
Sometimes the only way to know if a program is right for you is to try it.
That's why Scale with Facebook Ads comes with a 14-day "do the work" money-back guarantee.
If you don't feel like this program gives you the know-how, support, and accountability you need, email me within 14 days and I'll refund your investment.
The only thing I ask: show me you've done the work (attend the calls or watch the replays, complete the assignments). That way, you stay accountable - and I stay honest.
Still Reading? That Means You're Serious About This
What if you keep:
👉 Launching to crickets (or just a handful of sales)
👉 Posting constantly on social media with little to show for it
👉 Hoping your email list will magically grow and convert
👉 Trading time for money with one-to-one clients you don't love
👉 Second-guessing your course, your strategy, yourself
Where will you be in 6 months? A year?
Probably exhausted, frustrated, and still wondering "what if."
The truth is, nothing changes if nothing changes.
You can keep doing what you're doing - posting more, hustling harder, hoping this next launch is different.
Or you can build a system that actually works.
Imagine 3 Months From Now...
✨ You wake up to Stripe notifications every morning
✨ Your email list is full of dream clients who can't wait to buy from you
✨ You launch with confidence, knowing your funnel is already working behind the scenes
✨ You finally have the freedom to work less, earn more, and enjoy the lifestyle you started your business for
“Hello Fernanda, thank you so much for the Facebook ads training. I must say I love it! You explain it so well and it’s so easy to follow. Thank you.”
Ramona Borgs, Insight Style
⏰ Doors Closing Soon
FREQUENTLY ASKED QUESTIONS
Do I need tech skills or design experience?
Not at all. I provide step-by-step tutorials for every tech setup (it takes about 10 minutes), plus Canva templates and copy formulas so you can create ads quickly - even if you've never done it before.
How much should I budget for ad spend?
Plan for a minimum of $300-500 for your first launch to test and optimize. I'll show you how to start with as little as $10/day and scale only what's working.
What if I've never run ads before?
Perfect! This program is designed for beginners. I'll walk you through everything from account setup to your first campaign—no experience required.
How much time do I need each week?
Plan for 2-4 hours per week during the 8-week training period to watch modules and implement. You'll also attend fortnightly live calls (or watch replays).
What if I miss a live call?
All calls are recorded and available within 24 hours. You'll never fall behind.
Can this work for my industry/niche?
If you have a course, program, or membership that solves a specific problem for a specific audience, this system works. I've helped students in coaching, health, parenting, business, creative fields, and more.
What if my course isn't ready yet?
You'll need a validated offer before joining. If you're still creating your course or haven't sold it yet, I recommend validating it first, then coming back for this program.
How is this different from hiring an ads manager?
An ads manager costs $2000-4,000/month (plus ad spend) and you're dependent on them forever. This program teaches you the system so you own the skill and can launch profitably anytime you want.
When will I see results?
Most students start seeing new leads within 48 hours of launching their first campaign. Sales of your low-cost offers typically happen within the first week, and during your launch phase (Phase 3-4), usually within 6-8 weeks of starting and implementing the program.
Is there a payment plan?
Yes! You can pay in full ($1,500) or choose 3 monthly payments of $550.
This time, launch with a system that actually works.
Next Cohort Starts: October 21st, 2025
Enrollment Closes: October 17th, 2025
Limited Spots Available
