Scale with Facebook Ads
Sell Out your digital course with a repeatable Facebook Ads Launch System
Ready to sell out your course, program or membership effortlessly?
In this live 9-week program, I’ll personally teach you how to implement the Facebook ads framework so you fill your launch with ready buyers and sell out your course, program or membership.
“My email list has tripled. My last launch filled so quickly, and I created one third of my yearly income in one week!! This is incredible! Fernanda really knows her Facebook ads. It’s a joy to work with her. She’s always friendly, always ready to answer questions, and I have plenty. I can’t recommend working with Fernanda highly enough.”
Jacqueline Iles, Living Ayurveda
You already realized that your one-to-one service is capping your income potential and keeping you small. Afterall, there are only so many hours in a day.
That’s why you created your course.
Selling courses, programs and memberships can completely transform your business, your income, and your lifestyle.
It allows you to scale your business without adding more working hours to your day.
But… launching can feel totally overwhelming.
I hear you!
You poured your heart and soul into your course. You launched it and sold a few spots, but when you launched it again, not many people (if any) bought it. Am I right?
It felt difficult, stressful, and icky.
You started to second-guess yourself, your course, your strategy, the whole damn thing.
And you started to wonder…
How can I scale my course sales to create the type of impact, money and freedom that I desire? WITHOUT the stress and overwhelm!
Here's the thing not many "gurus" tell you about... only a small percentage of your audience will ever buy from you.
So, the secret to keep selling it and scaling is NOT to keep creating different courses or changing your whole strategy every time.
The Secret to launch successfully is…
To keep growing your audience, nurturing them, and putting your offer in front of them.
Yes, you can use email to sell, but ONLY 20% of your email list open their emails. How are you supposed to sell your course to the 80% who don’t open your emails?
And Yes, you can spend every second of your day trying to grow your audience and sell organically, with an ever-changing algorithm that keeps hiding your posts.
You can use my tried and tested Facebook ads system to automate your launches,
sell out your course on repeat and spend your days doing more of what you truly enjoy.
“If you’re thinking about working with Fernanda, I’m EXCITED for you.
For years I’ve been trying to get my passion ‘hobby’ into a thriving business and have been through more ad ‘experts' than I’d like to admit, never getting the results I hoped for. That was until I met Fernanda from FAB Marketing.
I’m now doing consistent 5 figure launches and my passion hobby has become a business. We just completed another launch and we were getting leads in at AS$0.98 to my free challenge and surpassed my 1000 registrations target.
I’ve never seen results like this and for the first time ever I can say ‘I LOVE FACEBOOK ADS!”
Sharon Selby, Founder of Deliciously Allergy Free
Introducing...
Scale with Facebook Ads
And the best part? You can repeat this process to launch your course over and over again, scaling your sales and profits, EVERY. SINGLE. TIME.
I know Facebook ads can feel intimidating, that's why I designed this course to replace overwhelm with ease.
While it teaches you ALL you need to know to have repeatable, successful, and profitable launches, it also teaches you ONLY what you need to know to sell out your courses.
While other courses focus on either strategy OR execution, Scale with Facebook Ads gives you both, a step-by-step process, from strategy to execution, walking you through the ads manager, using easy to understand language, removing any feelings of overwhelm.
If you want to increase your income without adding more clients to your already busy schedule…
If you want to add thousands to your income while working only with your favourite clients…
If you want to sell courses, programs or memberships so you can free up your time, travel more, get out more, spend more time with your family, while still making money…
If you want a rinse-and-repeat step-by-step Facebook ads formula to automate your launches and make more sales.
Scale with Facebook Ads is for you!
Hi!! I'm Fernanda!
I’m a Digital Marketing Strategist, Facebook Ads Expert, mum of 2 girls, beach lover, obsessed about helping you sell out your online course effortlessly and have more freedom in your business, anytime you want it.
Over the past six years, I’ve helped clients to launch their online courses, programs and memberships successfully, scaling their businesses to multi 6 figures with my tried and tested Facebook ads launch framework.
After working with just about every industry, testing different strategies, and spending 100s of thousands of dollars in Facebook ads, I’ve learned what works and what doesn't.
So, you can skip the trial and error and learn exactly how to use Facebook ads to turn your course into a scalable offer that brings in reliable, predictable and consistent income without burning out in the process.
It only takes one digital course, and one solid Facebook Ads launch strategy to totally change the direction of your business.
And it doesn’t have to be complicated.
You just need a simple, repeatable system, and the confidence to launch again and again.
When you learn how to use Facebook ads for your launches…
- Your launches become easy, predictable, and scalable.
- You calculate your budget and profits ahead of time. Your bank account will thank you for it.
- Your ad costs go down and your profits to up.
- You confidently set up your ads, skilfully, in minutes, not days. No stress.
When you join Scale with Facebook Ads you get...
9 Live training modules with video tutorials teaching you how to master Facebook ads.
Easily editable templates to make your life so much easier.
Access to a private Facebook group for daily support.
Fortnightly Q&A and implementation sessions.
Launch calculator to calculate your ad budget and profit.
All course materials and course updates are yours for life.
Here what's inside Scale with Facebook Ads:
Week 1
Your Launch Strategy
In this module, we will map out your Facebook ads launch strategy and a step-by-step plan to launch with a bang.
The success of your launch starts way before "Launch Day", and your ads will start working hard FOR you, so you can have a more relaxing and profitable launch.
Learn how to map out your launch calendar, lead magnet, pre-launch content, and start building a wait list of people who will be excited to buy your course.
Week 2
Advertising Foundations
Let's get your Facebook ad account and business manager set up correctly, and ready to go.
You will also learn how to set up your Facebook Pixel and Conversion Events to track your campaign results, and to help you retarget your audience with your “sales ads”.
Having the right pixels in place will allow Facebook to go after the right people for you, lowering your cost per lead and maximizing your profit.
It’s much easier than it sounds. With my step-by-step video tutorials, you will be done in 30min or less.
Week 3
Facebook ads creative
Learn how to easily create scroll-stopping graphics and videos that stop the mindless scroll, and make your audience pay attention to your ads.
BONUS - Swipe my Canva templates and easily adapt them to your business and branding and voila! Your creative is done in 10 minutes.
Week 4
Facebook Ads Copy
In this module you will learn my proven formulas for each stage of your launch (and use my fill-in-the-gap templates) to write irresistible copy that will have your audience hanging to your every word. They will think you've read their minds.
These formulas work every time, even if you think you can’t write a shopping list.
Week 5
Targeting the perfect Leads
Learn how to target the right audiences for you and how to retarget them. Meta (aka Facebook and Instagram) is the BEST platform to help you reach the RIGHT audience for your offers.
During this module you will learn how to find people who WANT what you offer and are ready to buy now. You will also learn how to create custom audiences, ready to be retargeted during the open cart stage of your launch.
Week 6
Set up High Converting Campaigns
You will learn how to navigate the Meta Ads Manager with ease and zero overwhelm guaranteed.
The ads manager is much easier and simpler to operate than people think.
Watch over my shoulder (and re-watch it whenever you need) as I show you step-by-step how to set up the campaigns you need for your 5 and 6 figure launches.
In this module you will learn to set up your Launch Campaign on Facebook Ads Manager and fill your launches with the right people, who are excited and ready to buy your course.
You will also learn how to split test your ads to get leads for the lowest possible cost and maximize your profits.
Week 7
Set up your launch retargeting
Time to make sales! Cha-ching!
During this module you will learn the simplest and most effective way to advertise your course to your custom audiences during the open cart period of your launch.
With email open rates ranging between 15%-30%, you need another way to put your offer in front of your audience.
You will learn how to set up your ads to reach all your hot leads with your offer and make more sales!
Week 8
Measuring, tweaking, and scaling
In this module you will learn how to track the key metrics that matter to your campaign, and how each of them tells you what to do next.
There's no guesswork here. Facebook gives you all the data you need to make informed decisions.
Knowing how to assess your metrics will enable you to make changes where they are needed, lowering your cost per lead and making your campaign a champagne-popping success.
Week 9
Your Launch Debrief
The results are in!! Time to celebrate and analyse your results.
A launch debrief is extremely important, but often neglected.
I will show you exactly which metrics matter and what they're telling you.
You will learn how to analyse your launch data and quickly see which improvements you need to make to have an even better launch next time.
Often a little tweak in the right place can make a HUGE difference to your bottom line. But you won't know this unless you do a launch debrief.
Ready to launch again? Rinse and repeat this exact process and use it every time you launch to attract the right people and sell out your course.
Did someone say BONUSES?!
Get Instant Access to these Bonuses designed to simplify your life and help you launch with ease.
Bonus 1
Landing Pages that Convert
Learn how to build a landing page that converts strangers into hot leads on LeadPages using my step-by-step video tutorial. You can apply these design principles to any other platform. ($397 value)
Bonus 2
Small Offer Page
Why wait for your launch to start making sales? Learn how to sell a small offer on your “Lead Magnet Thank you” page to convert leads into paying customers immediately, so that you can offset your ad spend. ($397 Value)
Bonus 3
Swipe my Launch e-mail sequences
Your emails will play a vital role in your launch. But writing emails that convert is not everyone's cup of tea. Simply adapt my proven to convert email sequences to your own launch ($697 value)
Bonus 4
My Facebook ads swipe file
Get your hands on my Facebook Swipe Files with examples of Facebook ads for pretty much any industry (business, coaches, health and wellbeing, creatives, marketers, and more) ($197 value)
“Hello Fernanda, thank you so much for the Facebook ads training. I must say I love it! You explain it so well and it’s so easy to follow. Thank you.”
Ramona Borgs, Insight Style
To Recap
Here’s what’s waiting for you inside Scale with Facebook Ads!
- 9 Live training modules with video tutorials to help you master Facebook ads. ($3,375 value)
- Step by step launch strategies to help you sell out your digital course using a live launch event. ($990 value)
- Tried and tested Advertising copy formulas and templates. ($500 value)
- 5 Fortnightly implementation and Q&A calls. ($1750)
- 9 Weeks of support in our Facebook Group Community ($500 value)
- Bonus: FAB Canva Templates for professional-looking ads. ($297 value)
- Bonus: Landing Pages that Convert ($297 value)
- Bonus: Small Offer Page ($397 value)
- Bonus: Launch e-mail sequences ($697 value)
- Bonus: Facebook ads swipe file ($197 value)
TOTAL SCALE WITH FACEBOOK ADS VALUE: $9,000
Yours today for $850 AUD
Pay in full and save
$850 AUD
Approx. 565 USD
2-month payment plan
$450 AUD
Approx. 300 USD
3-month payment plan
$340 AUD
Approx. 225 USD
10-month payment plan
$95 AUD
Approx. 63 USD
“Prior to your Facebook Ads training I was stumbling around in the dark, and potentially wasting a lot of money! The style of training was great, interactive, and having the recording to refer back to is brilliant. It makes it extremely easy to understand. Thank you so much for your help and expertise.”
Briony Kean,
Gut Health Coach
“With Fernanda's help, I got a lot of opt-ins for my free challenge, at such a low cost. It was exciting to step into the world of Facebook ads and see how from a simple ad I could get so many people into my list and sell my program with ease. I'd definitely recommend Fernanda if you want help with Facebook advertising.”
Elizabeth Hancock, Business Coach
"Hey Fernanda, thanks for the Facebook ads training! The latest ad for the freebie is running super well, 500 or so in my e-mail list. It’s all going so well, and I am so pleased to have a better understanding of the ads manager! Thank you so much!”
Rosie James,
Rosie James Nourish and Move
Fernanda helped me with not only my Facebook ads, but many other important facets of my business, such as sales funnel, email length, optimizing my blogs for email list growth, opt-in design and landing page. She really wanted me to succeed. I would absolutely recommend Fernanda!"
Kelly Renee,
Eating Behaviour and Body Image Coach
You’re all the way down here because you’re wondering if Scale with Facebook Ads is right for you.
Scale with Facebook Ads is NOT the right fit for you if:
- You sell physical products. If that’s you, please contact me and we can discuss other ways I can help you.
- You are a local business and want to sell services to your local community.
- You’re not willing to follow step-by-step instructions and learn how to run your own ads.
- You just want to put your course on your website and hope it will sell itself.
- You’re not willing to pay for Facebook ads at all.
- You’re a total launch pro and your launches are scaling beautifully exactly as planned.
Scale with Facebook Ads is TOTALLY for you if:
- You want to sell digital products, such as courses, memberships, programs and masterminds.
- You want a simple to follow strategy with step-by-step instructions on how to master Facebook ads to sell your course.
- You’re not tech Savvy – Scale with Facebook Ads includes tech video tutorials to help you navigate the ads manager and to master Facebook ads with ZERO overwhelm. Plus, you will be able to troubleshoot during the live Q&As and access support in our Facebook group.
- You’re after a budget-friendly solution – You only need a small budget to get started with Facebook ads. You will learn how to use my launch calculator to calculate your budget and your launch profit, so you feel confident investing in ads. Plus, save thousands of dollars by doing it yourself and keeping all the profits.
- You are time poor – Mastering Facebook ads will save you so much time. You will no longer need to do all the things and show up in all the places to build and nurture your audience and launch your course successfully. Facebook ads will do all the heavy lifting for you while you enjoy more free time.
Look, sometimes the only way to really know whether a course is the right fit for you is to get in there and test it out, which is exactly why Scale with Facebook Ads comes with a 14 day ‘do the work’ money-back guarantee.
If you don’t feel like Scale with Facebook Ads is giving you the know-how, support, and accountability you need to have your first (or next) profitable launch, just email me within 14 days at hello@fabmarketing.com.au, and I’ll refund your investment.
The only thing you have to do is attend the calls live or watch the recordings, and show me that you've done the homework. That way I’ll keep you accountable to the commitment you made when you joined, and you’ll keep me honest about whether the course will serve you.
There’s one more thing I want to chat with you about...
Imagine it's December 2024…
If you join Scale with Facebook Ads, chances are your business will look and feel very different by then, thanks to the fact you’ll have had at least one profitable launch, if not many.
Imagine if you…
- Felt confident you will make money from Facebook ads (not waste money)
- Had Stripe notifications pinging in your inbox
- Have a waitlist of people ready for your next launch
- Feel excited about your next launch knowing it will feel easy, fun and predictable.
- Can take a long overseas holiday without your laptop because you no longer need to be working in your business all the time to make money.
- Can finally scale your business profitably and predictably, without trading time for money.
- Only take on a small handful of clients that are delightful to work with, because one-to-one clients are NOT your only source of income.
- Have time to pursue new hobbies, spend time with your family, have "me days" and do the things that matter most to you.
It is all so possible.
And it all starts with Scale with Facebook Ads.
FREQUENTLY ASKED QUESTIONS
What if I want to outsource ads?
Yes, eventually, you can outsource your Facebook ads! But as the business owner, you need to know the strategy behind your launches and your ads, and give direction to your Ads Manager.
Learning how to run your own ads before you outsource will put you in control of your Facebook ads, your budget, your launch and ultimately, your business.
A good Ads Manager is expensive and won’t guarantee results. Paying the fee of an ads manager will hold you back from launching and investing in your own ads.
Take control of you advertising, learn how it’s done, make money and outsource when you’re ready.
What if I don't have a course to sell yet?
That’s totally ok, in fact, it’s perfect. You will learn how to use Facebook ads to validate your course, build an audience ahead of your launch, and attract the right people for your course. So, when you launch it, you have an audience ready to buy.
What sort of budget do I need for Facebook ads?
I don’t believe in spending a lot of money during your first launch with Facebook ads. My approach is to start with a small budget. Once you know your conversion rates and feel confident your funnel converts, you can increase your budget slowly to make more sales.
As a minimum budget, I’d say around $500 to start with. We will calculate this together.
What if I don't get results?
If you are looking for an overnight six figure launch, this isn’t it. And to be honest, I don’t think any course or Ads Manager could provide it.
Launching is a repeatable sales process, where you assess the results, and make improvements to get better results every time you launch.
One launch won’t make you or break you. It’s a matter of learning what works for you.
Plus, you will have lifetime access to the course material, so you can continue launching, tweaking and scaling.
I'm not tech savvy. Will I be able to do it?
No problems. Scale with Facebook Ads includes tech video tutorials to help you navigate the ads manager and to master Facebook ads with ZERO overwhelm. Plus, you will be able to troubleshoot during the live Q&As and access support in our Facebook group.
If I get stuck on ads, will you help me?
Absolutely! That’s what I’m here for. You can access help during our live Q&A sessions and on the Facebook group.
I tried launching before and it was a complete failure. Will this work for me?
That's why in module 1 we create a strategy for your launch, to attract the right people who are interested in what you offer.
I'm creating a membership. Is this course still relevant?
Yes!! This course is perfect if you are selling memberships, online group programs, courses, or any digital product in general.
What if I want an evergreen course. Will this be helpful?
Before you transition to evergreen, you will need a few live launches under your belt. That’s because live launches convert better, and allow you to connect with your customers, answer questions and understand their concerns and reservations about buying your course. Once you have a high conversion rate and feel confident your course sells, you can transition it into evergreen.
Your purchase is protected by a 14-day money-back guarantee
